18TH SOFIA MEETINGS PRESENTS
INDEPENDENT TRANSMEDIA:
THE RISE OF STORY WORLDS, SHARED UNIVERSES & OPPORTUNITIES IN EUROPE
A talk with Jeff Gomez
21.03 / 4:30 PM CET
With growing interest in entertainment franchises and streaming opportunities for audiences in Europe, it is time to examine successful models for the development and production of shared universes and multi-platform story worlds. Jeff Gomez, CEO of Starlight Runner Entertainment is one of the world's leading experts in the extension of blockbuster intellectual properties across multiple media platforms. He has worked on Pirates of the Caribbean, Transformers, and Avatar, and is currently producing the global relaunch of Ultraman.
In this exclusive talk, he will explain the decentralization of the broadcast medium, and how carefully crafted "story worlds" are rising to draw the attention of both global and niche audiences. He will outline Hollywood's model for successful "shared universe" development, such as Star Wars and the Marvel Cinematic Universe, and how he has applied these transmedia storytelling techniques to television, independent films and documentaries. Now familiar with international markets, Mr. Gomez will also discuss how these models can be leveraged to serve the transforming media landscape in Europe.
Jeff Gomez, CEO of Starlight Runner, is one of the world’s leading experts in story and narrative design. He works with executives, visionaries, and global leaders to maximize the effectiveness of brand narratives, develop vast fictional story worlds, and design highly successful transmedia franchises. Jeff has teamed with top creators on such properties as Avatar, Pirates of the Caribbean, Transformers, Magic: The Gathering and Spider-Man. He has also written and co-produced hit comic books and graphic novels, video games, animated series, global ad campaigns, and virtual productions. As a writer and game designer, Jeff has worked on the Halo, Splinter Cell, Need for Speed, and Turok franchises.
He is currently serving as a producer on the global relaunch of the Ultraman franchise for Tsuburaya Productions. Learn about Jeff’s Collective Journey narrative model at http://www.blog.collectivejourney.com. Jeff coaches writers and rising creatives through his Starlight Runner Life Story coaching service. Find our more at http://www.slrlifestory.com