23rd SOFIA MEETING PRESENTS - USHERU: BUILDING A RESILIENT FILM MARKETING MODEL: TRENDS, TACTICS & DIGITAL ENGAGEMENT FOR DISTRIBUTORS

USHERU: BUILDING A RESILIENT FILM MARKETING MODEL: TRENDS, TACTICS & DIGITAL ENGAGEMENT FOR DISTRIBUTORS

Oliver Fegan is the CEO and Co-Founder of usheru. He works closely with distributors worldwide to develop data-driven marketing strategies that improve audience engagement and campaign performance. Through usheru’s work with over 100 distributors across 30+ countries, Oliver brings a global perspective on the evolving challenges and opportunities facing film marketing today.

Distribution of independent and mid-budget films has never been more challenging. Working with over 100 film distributors and production companies across 30+ countries, Usheru addresses a key industry shift: as mass marketing becomes less effective and audience attention increasingly fragmented, distributors need smarter, more targeted digital strategies to reach viewers. 

This session will unpack the latest trends in marketing and audience engagement, offering practical, actionable insights on the tools and tactics that can help distributors maximise impact, stretch limited budgets, and build a more resilient marketing model for the future.

Entrance: Free for all aspiring authors and filmmakers. 

Location: GHS, Serdica Hall, 1st floor